Merajut Inovasi: Sinergi Teknologi Dan Bisnis Kreatif Dalam Pemberdayaan Ekonomi Perempuan Di Ereng-Ereng
Kata Kunci:
Kewirausahaan, Literasi Ekonomi, Literasi Pendidikan, Pemberdayaan Perempuan, Teknologi InformasiAbstrak
Penelitian ini berfokus pada pemberdayaan perempuan di Desa Ereng-Ereng melalui peningkatan literasi pendidikan dan ekonomi mereka, sambil memanfaatkan teknologi informasi untuk mendorong kewirausahaan. Penelitian ini menerapkan metode Penelitian Aksi Partisipatif (PAR), yang secara aktif melibatkan perempuan dalam merancang dan melaksanakan strategi bisnis berbasis syariah. Kegiatan program meliputi seminar dan sesi pelatihan praktis, yang memberikan peserta pengetahuan praktis tentang e-commerce dan manajemen bisnis. Hasil penelitian menunjukkan kemajuan yang signifikan, karena proporsi peserta yang sebelumnya tidak memiliki pengetahuan tentang e-commerce menurun drastis, dengan 85% peserta memperoleh pemahaman yang kuat setelah pelatihan. Banyak peserta mengungkapkan kepercayaan diri yang meningkat untuk memulai usaha sendiri dan menunjukkan antusiasme yang kuat untuk melanjutkan perjalanan belajar mereka. Kesimpulannya, inisiatif ini berhasil memperkuat kemandirian ekonomi perempuan di Desa Ereng-Ereng. Untuk program di masa depan, disarankan untuk meningkatkan sistem pembinaan dan melibatkan lebih banyak pemangku kepentingan untuk memastikan keberlanjutan dan pertumbuhan usaha yang dipimpin oleh perempuan.
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